Invention of Search engines
- A disruptive event An event that has changed something in a fundamental way.
- Search engines generate revenue primarily through paid advertising. The great majority of this revenue comes from a pay-per-click (or costper-click) model, in which the advertisers pay only for users who click on their ads.
- HOW Google Earns...?
- About 89% of Google's US$66 billion in revenue came from advertising. Yeah you heard right, it's advertising, and again advertising. Google's majority revenue comes from two advertising platforms — Google AdWords and Google AdSense.
- Search engines’ success depends so greatly on the relevance of their search results.
- Search engines invest a tremendous amount of time, energy, and capital in improving their relevance.
The Human Goals of Searching
- The basic goal of a human searcher is to obtain information relevant to her inquiry.
- search rankings is developing a thorough understanding of the psychology of your target audience.
- Experience the need for an answer, solution, or piece of information. (Types of Query).
- Formulate that need in a string of words and phrases (Query) .
- Execute the query, check the results.
Types Of Query
- Looking for a website (Navigational Query)
- To buy something (Transactional Query)
- To learn something (Informational Query)
The Human Goals of Searching
